Instead of the averages sizes of yesteryear, sizes are taking on an entirely new meaning and reflecting people’s desires to “appear thinner.” To do this, manufacturers have started using smaller numbers to help people in their quest to appear smaller.
In 1937, the average woman’s figure was a 32 bust. Using a size 14 as the standard size reflected this. By 1967 however, that same size bust was changed to a size 8. By 2011, that 32 bust was a size 0. Clearly, manufacturers have begun to see the value in a woman’s vanity for her size.
Other manufacturers have also reduced sizing. However, it’s worthy of note that the more expensive brands of clothing tend to use smaller sizing than that of the lesser costing brands. When it comes to clothing, women aren’t the only ones who are benefiting from this trend. Men are taking advantage of it as well.
A good way to test this theory is to go into any closet and take out three or four items that “fit well.” Now look at the actual sizes. The chances are that there will be as many different sizes as there are items.
As more people begin to worry about their weight and circumference, they will begin to purchase clothing items from manufacturers that make it appear that they are smaller. This helps to satiate their vanity for smaller sizes without compromising what they wear.
Today, to keep up, manufacturers are changing how they look at sizing. In fact, some manufacturers are starting to make clothing in “one size fits all” designs to help ease the transition from sizes.
This is an ideal way for consumers to feel that they are getting smaller sizes however when it comes to “one size fits all” it’s often challenging for the very small or the very large person to fit into the item.
It’s no longer as simple as walking into a shop and grabbing the items off of the rack that a person thinks they will fit into. Today, more than ever before, it’s important to try things on and ignore the size on the garment itself.
Men and women need to let go of the vanity of “smaller sizes” and accept the fact that manufacturers are simply playing to the public’s outcry to make them appear smaller.
Start by simply eyeballing a garment and seeing if it might fit. Ignore whatever the tag says and tries it on. If it fits, great, if not, get a different size but stop focusing on what the labels say and learn to be comfortable regardless of the tag on the garments.
Another kind of vanity
That is not the only thing that can be learned from this phenomena. Clothing provides us with many things: warmth, decency and a way to express ourselves.
But there is a difference between expressing ourselves and using our clothing to feel better about ourselves without making any real change. Thinking we have improved something about ourselves while we only put on some new clothes. The distinction that I want to emphasize here is that new and nice clothes are not bad, but focusing on them, instead of improving the world and ourselves, is.
Some great advancements in clothing are; using fewer materials, more comfort (such as with heated clothing like: http://www.tomsheatedjacketreviews.com/bosch-12v/ ) and higher performance. And fashion has been significantly useful too. We all would prefer to live in a world with beautiful people, wearing beautiful clothes. But not if all those people are still hurting and killing each other. This scenario is all too possible if we continue to value outer appearances over what is really going on.